| What it does | The revolutionary website crawler for better SEO audits
| SEO Rank Tracker & AI Visibility Tool
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| Stage | Established
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| Founded | 2017
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| Based in | GB
| SI
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| Pricing model | freemium
| subscription
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| Pricing | Not given
| Starter €79/month (€948/year) for 500 keywords, Professional €159/month (€1,908/year) for 2,500 keywords, Agency €399/month (€4,788/year) for 7,500 keywords, Enterprise custom pricing. All plans include unlimited user seats, white-label reports, and API access.
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| Key features | - Crawl maps and spider traversal visualization
- Core Web Vitals and Lighthouse performance auditing
- Structured data validation
- Indexability checking
- Internal link analysis
- On-page SEO analysis
- Duplicate content detection
- Website security audit
- JavaScript code coverage analysis
- Website accessibility audit
| - Daily rank tracking across Google, Bing, YouTube, DuckDuckGo and Yahoo
- AI visibility tracking across ChatGPT, Claude, Gemini and Perplexity
- Citation Intelligence connecting ranking changes to AI citation changes
- 107,000+ tracking locations to zip-code level
- Raw SERP HTML snapshot stored for every check
- NightOwl SEO agent for automated competitor and content analysis
- Content Studio for SERP-grounded research, drafting and scoring
- Site audit and technical issue identification
- White-label reporting included on all plans
- Unlimited user seats on every plan
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| What makes it different | - Award-winning platform: twice winner of Best Search Software Tool
- Dual access: both desktop and cloud crawling without compromise
- Real-time team collaboration on same crawl data
- Scalable to 10 million URLs per audit in cloud
- Comprehensive 300+ prioritized SEO hints with in-built education
| - Only platform connecting 14 years of ranking data with AI visibility across multiple AI models
- Citation Intelligence shows which ranking change moved your citations in AI
- Raw SERP HTML stored for every check with full snapshot archive
- More keywords per dollar than competitors with unlimited seats included
- 99.9% accurate with auditable SERP snapshots
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 75 ● no change since last check | 72 ● no change since last check |
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| Trust Flow (Majestic) | 32 | 32 |
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| Citation Flow (Majestic) | 47 | 48 |
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| Referring domains (Majestic) | 2940 | 4193 |
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